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I’m a Celebrity!...Get Me Out of Here!
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“Broadsystem’s
smooth handling of such huge volumes of SMS votes
is a great testimony to its superb expertise and technical resources.”
Jane Crossley, Head of Mobile & Telephony, Granada Media |
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Objective
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Granada needed an SMS voting platform to process
massive volumes of both inbound and outbound text messages for its highly
popular 2003 I’m a Celebrity!…Get Me Out of Here! – all
within the tight timeframes of the live broadcast. They needed a system
which had speed, reliability and capacity. |
Solution
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Broadsystem built a specifically-designed text
messaging system for Granada which was a unique, state of the art transactional
SMS voting platform. We channelled all votes through this platform, which
was capable of handling 15,000 messages a minute. |
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Such is the sophistication of the platform
that even at the phenomenal interactive volumes of I’m a Celebrity!…Get
Me Out of Here! it always operated with spare capacity. Even on the final
transmission, when 970,000 votes were received during the 90-minute show,
only 60 per cent capacity was used. |
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The flexibility of the system came into its
own when last-minute changes to the voting mechanism were made just prior
to the show going live. The system even recognised misspelled votes, allowing
for thousands of viewers’ texts to be processed that would otherwise
have been lost. |
Results
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Broadsystem successfully managed a total of
2.3 million SMS votes for the 2003 I’m a Celebrity!…Get Me
Out of Here! |
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We also handled all SMS news or ‘gossip’ alerts
about I’m a Celebrity!…Get Me Out of Here! to registered viewers’ mobiles,
and processed the SMS voting polls for the ITV2 show. The SMS news alerts
were promoted on air throughout the programmes, allowing viewers to receive
up-to-the-minute information on what was happing in the jungle, 24 hours
a day. |
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Our specialist live-to-air team passed callers
live to the studio in Australia, giving viewers the chance to interact
direct with the evicted celebrities. We also reprised our SMS voting services
for the reunion show’s bush tucker trial viewer vote which followed
the smash series. |
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