For Vodafone, the establishment of their new Headquarters in Newbury represented both a logistical and an emotional communication challenge.

For the first time 3,000 employees, currently working in 60+ offices, would be coming together over the course of 18 months.

For Maritz, the move represented an opportunity to reinforce Vodafone's brand values and business ethos: a chance to 'connect' its employees to this exciting new era.

Using an umbrella creative concept of 'We're building', several Employee Roadshow events and tours of the new HQ campus informed and enrolled staff in the new working environment. By staging creative 'First Day Fun' team building and information events on occupying the building, we also began to engender a new sense of 'esprit de corps'.