Dubai

normalpeople.
Creative Direction. Dubai UAE. Perm Role: 10/2006 - 05/2010

Brand, digtal and integrated agency. Cients included Pulse Technologies, MagicGrip, Al Khouli and Align Human Resources.

Identity creation and tone of voice for this boutique strategic brand agency that took its clients through every step of Brand Identity in great and thorough detail.

Pulse Technologies was such a project from full product naming, tone, marketing suite both on line and off line,advertising to exhibition systems.

Align Human Resources and MagicGrip were both fully integrated identity projects and strategy development working very closely with the MD covering initial research to final deliverables ranging from a full literature suite, web development, advertising and vehicles in multi language.

The Brand Union / Enterprise IG.
Senior Creative. Dubai UAE. Contract: 01/2006 - 09/2006

Limitless, Dubai Festival City, Fawaz AlHokair Group KSA.

Responsible for the creation / development of detailed Identity Guidelines for Limitless (Nakheel) and Dubai Festival City. Not only did I create the initial Identity Guidelines for Fawaz AlHokair Group in Saudi but designed the 140pp group brochure in English and in Arabic.

Tonic Communications, Design Director.
Dubai UAE. Perm Role. 09/ 2004 - 01/2006

Corporate identity, BTL to ATL advertising for corporate and retail. Jaidah Holdings CI as reported in Ame Info MagazineOpen the Ame Info Interview re Jaidah Holdings in a new tab., Legrand Literature systems, 7DAYS newspaper, Quartermile, IIR, 9174, Mirage Promotions.

My role at Tonic was diverse, working on advertising in English and Arabic for clients ranging from music promotions / concerts, electrical retailers to a specialised automotive showrooms and workshops but also developing the BTL side of the agency.

My main accounts were IIR Dubai ( the world's leading provider of business to business information, specialising in conferences, large scale events, and seminars ) and the Legrand Literature Systems for the ME.

UK

Codemasters.
Creative. Contract: 07/2004 - 08/2004

Packaging, inlays, and collateral for a range of games on the PS and XBox games consoles.

Dyson UK.
Senior Designer. Contract: 01/2004 - 06/2004

POS, literature, launch concepts, in store advertising with current and developing Dyson brand and identity guidelines.

Maritz Europa (European Arm of Maritz Inc. USA)
Senior Art Director. Perm Role: 04/2002 - 12/2003

Simply, Maritz creates recognition and rewards, market research, custom learning, meetings and events, performance incentives, and experiential marketing.

The role was one where it was a mixture of strategic thinking coupled with research then to the final creative whether traditional or digital.

Key projects included:

• Vodafone change management and internal communications when Newbury Global Head Office was launched.
• 02 internal comms.
• Volkswagen Academy Prospectus / internal communications.
• Ford Commercial Vehicles Europe incentives / recognition programme and team building.
• Astra Zeneca Management Conference.
• Lloyds TSB incentive campaigns.
• Skoda Business Sales literature suit.
• BAE Systems incentives / recognition programme.
• HSBC internal training.
• Maritz Inc. European literature suites, web site.
• Maritz 96pp incentive product catalogue / web site.