Changing or
modifying behaviour requires effective motivation and persuasion.
Whether through employees or channel partners or customers,
ultimately the question is the same: “What’s in
it for me?”
The Motivation and loyalty team works with you to identify
the behavioural catalysts: the people that matter and the
rewards and recognition that they will respond to.
Our work includes:
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Audience profiling and segmentation |
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Needs analysis |
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Segmentation by range of criteria |
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| • |
Reward structures and mechanisms |
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Strategic / tactical sales incentives |
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On-line / off-line reward catalogue,
Exclusively Yours reward card, retail gift vouchers,
incentive travel, activities and experiences |
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| • |
Recognition strategies and action plans |
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Ideas schemes, long service awards,
nomination schemes |
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Communication planning and programme
theming |
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Concept design and application |
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Teaser, launch and ongoing communications |
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Measurement tools and reporting |
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