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OPEN WINDOW
The tone of voice is modified slightly for the interactive style of the web or touch screen kiosk.
You may need a mailshot so why be confined to print when you can use HTML mailouts directing people straight to the site keeping them up to date all the time ?
Visual imagery has to be maintained whilst adhering to technical implications such as connection speeds.
Another implication of interactive branding for the web is the global audience.
Do you have single language web site or multilingual mircrosites?
The Interactive team like to show off so just have a look.swf example
or they will only revolt...
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Interactive The interactive Boys like to show off so here you go... |
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